As the Vice President of Finance for the American Marketing Association I was responsible for assisting in the planning and budgeting of 80+ events for the 2015-2016 academic year. AMA Ferris is the largest student group in the College of Business and is recognized as a 5 Star Student Organization on campus. Nationally AMA Ferris earned 11th place of 365 chapters across the country based on our efforts as a professional group. In addition to being professional we are also very active in the community and giving back to Big Rapids.
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COMMUNITY ImpactAMA has registered 1,000 hours of community service this year. Focusing mainly on hunger, we were able to fundraise an opportunity to work along with Feeding America by sponsoring our own food truck. This was a rewarding experience being able to provide food to 180 families in Mecosta County.
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International Collegiate Marketing Strategy CompetitionA fellow AMA member and I competed in the International Collegiate Marketing Strategy competition. Sponsored by eBay, this competition was a 20-minute preparation of a suggestive strategy, followed by a 7-minute presentation and 3 minutes of questions from the judges. In this face paced competition and out of 98 teams, we placed as Semi-Finalist.
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Hersey's Case CompetitionThis year I was a part of the AMA Ferris Case Team which placed 2nd in the Hersey Case Competition. In this international competition, we were judge on an entire marketing plan for Hersey's product Ice Breakers Cool Blast Chews, which we prepared over a 10-month period.
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