The Marketing Intern
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Digital CommunicationsIn the role I was responsible for promoting and communicating activities to the public. I was able to do this by utilizing the arena's communication channels. This included their social media accounts and website. I also worked to develop an email database used for monthly reminders. This year I was able to grow the list to nearly 600 emails.
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Arena PartnershipsIn this role I was responsible for seeking partnerships with local businesses for various events at the arena. This included the Big Rapids Adult Hockey League, and the 3 on 3 Studio Rink Tournaments. This experience help me develop my sales skills by visiting local businesses owners face to face. In the end I established 8 new long-lasting relationships for the arena.
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PromotionsI was responsible for creating and designing many promotional items for the arena including program and tournament brochures, arena calendars, event flyers and posters, press releases, in-game announcements, and various application forms. I created 3 published advertisements and help the arena be featured in two articles within the local newspaper.
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